{"id":410,"date":"2026-03-05T18:32:21","date_gmt":"2026-03-05T17:32:21","guid":{"rendered":"https:\/\/milagrosproducciones.com\/?p=410"},"modified":"2026-04-24T11:33:33","modified_gmt":"2026-04-24T09:33:33","slug":"utopia-senior","status":"publish","type":"post","link":"https:\/\/milagrosproducciones.com\/ca\/proyectos\/utopia-senior\/","title":{"rendered":"Utopia Senior: storytelling com a eina de pensament"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"410\" class=\"elementor elementor-410\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22ca59f6 e-flex e-con-boxed e-con e-parent\" data-id=\"22ca59f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2354fad1 elementor-widget elementor-widget-text-editor\" data-id=\"2354fad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Utopia Senior \u00e9s una start-up en fase primerenca amb una proposta doble: una comunitat residencial per a persones grans i un model d'acc\u00e9s econ\u00f2mic basat en la tokenitzaci\u00f3. Ens van contactar no per fer comunicaci\u00f3, sin\u00f3 per ajudar-los a estructurar i alinear conceptualment el projecte abans de definir qualsevol relat extern.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vam abordar l'enc\u00e0rrec com una experimentaci\u00f3 narrativa: utilitzant l'storytelling com a eina de desenvolupament, vam acompanyar el proc\u00e9s des de la formulaci\u00f3 inicial fins a la seva s\u00edntesi en un pitch deck.\n\nL'experi\u00e8ncia va donar lloc a m\u00e9s a un taller formatiu adre\u00e7at a organitzacions que necessiten desbloquejar processos complexos des d'una mirada transversal.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ab9232 e-con-full e-flex e-con e-child\" data-id=\"6ab9232\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6637a42 e-con-full e-flex e-con e-child\" data-id=\"6637a42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-814ff4f elementor-widget elementor-widget-spacer\" data-id=\"814ff4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa67d4d e-con-full e-flex e-con e-child\" data-id=\"aa67d4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9048d0c elementor-widget elementor-widget-spacer\" data-id=\"9048d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3172a01 e-con-full e-flex e-con e-child\" data-id=\"3172a01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-90b03aa e-con-full e-flex e-con e-child\" data-id=\"90b03aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebddc0 elementor-widget elementor-widget-heading\" data-id=\"5ebddc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T'interessa aquest projecte?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8f2e7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"9a8f2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consulta sobre drets d'exhibici\u00f3, projeccions i col\u00b7loquis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3659a elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4c3659a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/milagrosproducciones.com\/ca\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacta amb nosaltres<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Utopia Senior \u00e9s una start-up en fase primerenca amb una proposta doble: una comunitat residencial per a persones grans i un model d'acc\u00e9s econ\u00f2mic basat en la tokenitzaci\u00f3.<\/p>","protected":false},"author":1,"featured_media":358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[12],"class_list":["post-410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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