{"id":410,"date":"2026-03-05T18:32:21","date_gmt":"2026-03-05T17:32:21","guid":{"rendered":"https:\/\/milagrosproducciones.com\/?p=410"},"modified":"2026-04-24T11:33:33","modified_gmt":"2026-04-24T09:33:33","slug":"utopia-senior","status":"publish","type":"post","link":"https:\/\/milagrosproducciones.com\/en\/proyectos\/utopia-senior\/","title":{"rendered":"Utopia Senior: Storytelling as a Thinking Tool"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"410\" class=\"elementor elementor-410\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22ca59f6 e-flex e-con-boxed e-con e-parent\" data-id=\"22ca59f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2354fad1 elementor-widget elementor-widget-text-editor\" data-id=\"2354fad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Utopia Senior is an early-stage startup with a dual proposition: a residential community for older adults and an economic access model based on tokenization. They approached us not to produce communication materials, but to help them structure and conceptually align the project before defining any external narrative.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We approached the brief as a narrative experiment: using storytelling as a development tool, we accompanied the process from its initial formulation through to its synthesis in a pitch deck.\n\nThe experience also gave rise to a training workshop aimed at organisations that need to unblock complex processes through a transversal perspective.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ab9232 e-con-full e-flex e-con e-child\" data-id=\"6ab9232\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6637a42 e-con-full e-flex e-con e-child\" data-id=\"6637a42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-814ff4f elementor-widget elementor-widget-spacer\" data-id=\"814ff4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa67d4d e-con-full e-flex e-con e-child\" data-id=\"aa67d4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9048d0c elementor-widget elementor-widget-spacer\" data-id=\"9048d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3172a01 e-con-full e-flex e-con e-child\" data-id=\"3172a01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-90b03aa e-con-full e-flex e-con e-child\" data-id=\"90b03aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebddc0 elementor-widget elementor-widget-heading\" data-id=\"5ebddc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interested in this project?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8f2e7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"9a8f2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enquire about exhibition rights, screenings and Q&amp;A sessions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3659a elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4c3659a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/milagrosproducciones.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Utopia Senior is an early-stage startup with a dual proposal: a residential community for seniors and an affordable access model based on tokenization.<\/p>","protected":false},"author":1,"featured_media":358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[12],"class_list":["post-410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utopia Senior: storytelling como herramienta de pensamiento - Milagros Producciones<\/title>\n<meta name=\"description\" content=\"Utopia Senior es una start-up en fase temprana con una propuesta doble: una comunidad residencial para personas mayores y un modelo de acceso econ\u00f3mico basado en la tokenizaci\u00f3n. Nos contactaron no para hacer comunicaci\u00f3n, sino para ayudarles a estructurar y alinear conceptualmente el proyecto antes de definir cualquier relato externo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/milagrosproducciones.com\/en\/projects\/utopia-senior\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utopia Senior: storytelling como herramienta de pensamiento - Milagros Producciones\" \/>\n<meta property=\"og:description\" content=\"Utopia Senior es una start-up en fase temprana con una propuesta doble: una comunidad residencial para personas mayores y un modelo de acceso econ\u00f3mico basado en la tokenizaci\u00f3n. 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