This workshop approaches storytelling as a thinking and development tool. The goal is not only to communicate, but to clarify concepts, structure ideas and validate the coherence of a project through narrative.
Through practical exercises and collaborative working sessions, participants
learn to:
- Identify the narrative core of the project.
- Conceptualise and articulate the value proposition.
- Develop naming, logline and narrative branding.
- Structure a coherent and compelling pitch deck.
- Use storytelling as a filter to validate decisions.